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Google Display & Video 360 (DV360) is one of the most advanced RTB tools on the market and is part of the Google Marketing Platform (GMP). It offers maximum control and transparency.
What is DV360 and why it belongs to Google Marketing Platform
It's an enterprise tool for programmatic buying, fully integrated with GA4, Campaign Manager 360, Search Ads 360 and YouTube. It offers a unified ecosystem for data and measurement.
DV360 vs. other RTB platforms
- Premium inventory: Direct access to YouTube, premium publishers and Programmatic Guaranteed support.
- Advanced data: Combination of Google data, 1st party data and custom segments.
- Powerful automation: Smart bidding and real-time performance prediction.
- Transparency: You know exactly where your ads appear and at what cost.
DV360 vs. Direct Media Buy
DV360 is more efficient thanks to lower costs (auction model), instant optimization, precise targeting and easy scalability. It's a dynamic tool compared to static direct buy.
Supported Campaign Types
DV360 is versatile and supports: Display, Video (including YouTube), App install, Connected TV (CTV), In-app, Audio and Native advertising.
Best Suited For
- Brand campaigns: Massive reach and brand safety.
- Performance & mid-funnel: Remarketing and CPA/CPC optimization.
- International campaigns: Multiple markets and languages with centralized management.
Why Entrust DV360 to PulseWave
DV360 is a powerful tool only when set up correctly. At PulseWave, we handle strategy, campaign management, data integration and evaluation of real business impact.